eMpulse believes in being rigorous in approach to quality assurance. We use world class quality assurance techniques to ensure that the output meets international standards. Click here to view a typical quality assurance framework from eMpulse.

With advances in computer technology and the rapid reduction in global communication costs, a new niche domain is emerging in the Market Research field. Market Research is a combination of creative high end work combined with standard tools to gather, mine and analyze the data. The creative part of the work is generally in the beginning and the end of the process.

The ironic part of the Market Research field is that even though the most value addition of the work happens during a very small percentage of time, in the upfront design and the post analysis business interpretation parts of the work, bulk of the cost in the project is spent in the "middle" portion where there is huge opportunity to standardize and use most of the tools repetitively.

eMpulse uses this sweet spot and optimizes the cost while not compromising on quality. Our model uses very high end talent with extensive Market Research and Business knowledge based close to the client in the western countries, while transferring some of the standard work parts of the project to talented associates in low cost countries.

Using this combination of on-site, off-shore model we are able to deliver the best value for money. This model is very similar to most global IT projects and the mechanism has become standard business practice in the field for over a decade.

The value delivered by eMpulse has a larger impact to clients' business because of the more holistic approach taken. The general delivery models under which we operate are :

• eMmpulse Delivery Model for New Projects. Click here
• eMpulse Delivery Model for Market and Brand Monitoring. Click here