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Project Examples

  • Baseline Usage & Attitude studies for segmentation and market sizing
  • Demand estimation for engineering products
  • Competition and market evaluation for new brand launch
  • Product development for real estate by understanding customer needs and market dynamics
  • Market penetration and growth studies for a leading cell phone company in India
  • Customer satisfaction among users and retailers of electrical product
  • Employee satisfaction to curtail attrition
  • Strategic vehicle dealer office process change to help improve customer satisfaction
  • Develop pricing strategy to maximize profit in an auto finance company
  • Large scale field data collection in South India for a leading retailer

    Brands handled :

    AT&T, BAT, BBC, Blue Cross - Blue Shield, Boeing, Boots, Chubb, Citizens Bank, Coca Cola, Deutsche Bank, Delphi, Fannie Mae, Ford, General Motors, Honeywell, IKON, Larsen and Toubro, Nestle, Population Services International, Procter & Gamble, Smith Kline Beecham, Toyota, Unilever and Wellpoint.

    Product categories handled :

    Alcoholic/Non-alcoholic beverages, Aerospace, Banking & Finance, Consumer Automobiles, Cigarettes, Color televisions, Contraceptives, Dishwashing products, Feminine hygiene products, Garments, General Insurance, Housing mortgage, Hair care products, Hotels, Health Insurance, Light commercial vehicles, Media, Mattresses, Office Equipment, Packaged foods, Real Estate, Shaving products, Soft drinks, Textiles and Wireless Telecommunication services.

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